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I like it's concept and what it's based off.
I like that it face you in battle since it attacks with it's jaw.
It's also cute. I like cute things.
More importantly it's good competitively. Well the mega, not base form. Not only it's good in battle but I like how it play, a bit frail (but helped with it's typing and intimidate) but it's absurdly strong and can do huge damage immediatly.
It's a slow pokemon, but it's ok for me since I like using trick room.