>>46060662The same reason Zoroark failed. You can't make wi-fi event pokemon shillmons. People need to connect with the shillmon first before they start buying merch for it. Lucario worked well because it was an egg you were excited to hatch, and add to your team. By the time people got Zoroark in gen 5 and Zeraora in gen 7 they already were done with the games and had chosen there favorites already.