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Most of the monster designs and the fact you can battle with them and explore a map with them. Story never really mattered to me, and I only care for it because it allows me to explore more places. My biggest disappointment for Gen 7 was that the map was not very conductive to explortation. I realise these games aren't tailored specifically for me though, so I play other games for the exploration. But the monster designs keep pulling me back.