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people like guzma because he's a tough guy with a gooey center. even though he's a kinda scary guy running a gang, he's still a nice and passionate person with some cute quirks (the tapu cocoa, loving bug pokemon). he's also got some backstory that gives him more depth than most characters, and explains his motives
i don't even like ya boi that much but he's big and i still want him to carry me around and drink tapu cocoa together. he's got a lot of appeal
