>>40559554>Gigantamax isn't the same as Dynamax.So Dynamax might not get a new form, but that doesn't disprove that everything about Pokemon is about merch. It's still a gimmick thrown in to make the game sell more, and the more popular the game gets the more merch will sell. It will without a doubt be a big focus in the anime too, which also gets a lot of kids reeled in.
It's not a bad thing, actually very smart from a marketing standpoint. Regardless the end game is making tons of money off toys and other merch.