>>44560819It's not for in-house, it's for other companies that want licensing to make Pokemon products. TPC values the intellectual property that it's in charge of, so they want to make sure that other portrayals of it are in line with their specifications.
"Monster" is a word that has a negative meaning, but Pokemon aren't just animals either, so the word "creature" is a sort of middle ground between the two that more accurately describes what they are.
