>>53028092Because there's a difference between enjoying something and being a "fan" of something. Fandoms are like a brotherhood pact. You're swearing allegiance to something. When it struggles, you struggle. When people oppose it you oppose them. It's blind loyalty caused by a desire to be in a community with others who share the same interests as you.
Companies exploit humanities tendency to want to be in groups by encouraging the concept of the fandom. After all, an extremely loyal group of people willing to support and defend your products is the main goal of every company because it ensures constant revenue.
Don't be a fan, enjoy things.
