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Why do nijinogs not understand that the entire idol thingy is the whole reason Hololive managed to grow this big and this beloved?
Normalfags & retards love to shit on the idol aspect, but the truth is that without it they would have never surpassed Niji.
People like music, people like celebrities, and most of all people like stories, and the concept of an idol company already implies a type of 'story' that is being told just by virtue of the streamer saying she's an idol.
Even if the streamer herself doesn't have any kind of long term goals, the fact that they will eventually get 3D models and sing and dance on stage and potentially get fun sponsorship collabs already appeals to what most people seek when they watch entertainment, a sense of progression and the feeling of 'becoming a big deal'.
It's the vicarious experience of seeing something you've staked emotional wellbeing on succeeding and doing well, the knowledge that 'you were right to bet on this horse'. It makes people feel validated and, most importantly, makes them want to stick around for longer.