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New rrat: Shu is actually gay all along, Elira was his closest emotional support which is why he circles around her all the time. It also explains why he keeps getting invited to girls sleepovers(being the gay best friend, girls feel safe around him).
He doesn't want to out himself publicly because he can't stand yaminions. He despises that he cultivated an audience of straight women who'll for certain fetishize him and shove him into ships with his male coworkers if they find out.