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>MOGGED
>holo/niji is inclining/declining
>numbers numbers numbers numbers
There's so many of these threads nowadays that it's laughable. I dunno whether it's insecure nijifags, smug holobronies, or just shitposters trying to get a rise out of people, but a lot of these assertions are ridiculously naive. Yeah, Hololive is going to mog every other company in terms of views right now, but honestly, no one in the industry really cares about that. Let me explain.
Back in the distant past of the year 2018, the world of virtual youtube looked very different. Mostly skits performed by virtual actors in full 3D, spearheaded by Kizuna Ai and usually backed by small teams. At the time, Denpa Onna Siro was one of the biggest vtubers on the platform, and Ai and Luna and Mirai Akari and all those girls seemed unassailable. No one trying to do the same thing came even close to those four. The four kings. And in the span of a year, they were irrelevant.
When Nijisanji introduced the Live2D tech and virtual livers who stream instead of producing skit content, they changed the paradigm in a way that they were advantaged and no one else could beat them at their own game. They were reaching >numbers previously thought impossible. They turned vtubers from virtual variety shows into a form of streaming. At that point, even though Hololive was growing, it seemed there was no way that, say, a Hololiver would hit 1M before Iinchou.
Then Hololive changed the paradigm again, or rather, Chinese clippers and Kiryu Coco did, by emphasizing the overseas audience and focusing on unicorns. And, once again, they were unbeatable at that game. And all the bandwagoning holobronies and schizo nijifags don't seem to realize that the throne is transient. That no group really stays at the top for long. Especially with how Hololive is distributing their resources, focusing more on their external projects, anime shows and VR ping pong games than streamers themselves.
Numbers are only a consequence of the context. Every group trying to compete with Hololive, be it NijiEN or Vshoujo or whatever, isn't trying to overtake Hololive in terms of numbers, or play their game, they're trying to establish a foothold with a different approach so that when the Paradigm inevitably shifts, they'll be ready to take Hololive's place at the top.
You can see this in the way their business is set up. Vshoujo are pursuing a different audience on Twitch, while NijiEN is explicitly attacking HoloEN's weaknesses. Where HoloEN's girls are distant and have little chemistry, NijiEN decided to just hire a half dozen indie vtubers who were friends to begin with. These aren't attempts to beat Holo, they're trying to change the game.
