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Call me a schizo but I think I finally understand what causes the "incline," and it isn't merely luck and algorithm magic and coombait clips (though they do help). It's actually trying to be an entertainer and giving the audience what they like.
So without doubt the current most popular girls in the small corpo sphere are Nene, Miori, and Emma. I can't say much for Emma cause I don't watch her, but she's aware that her model is gorgeous and she's leveraging it well. As for Nene and Miori, they are fully committed to the grind. They pump out tons of content, they know the current meme trends, they know who the audience wants them to be, they interact with the community, they know what kind of character they need to play, and they're actually treating this like a performing art and not just being themselves. They also know that EN GFE vtubers are in short supply and they're taking advantage of it. They're constantly testing the algorithm, while most everyone else is just, there. Everyone is coomerbaiting now and yet Nene and Miori are still doing it better than everyone else. These two fully deserve the growth they're seeing.
Now look at Shiki, who's just on the cusp of being on the same level. She had massive success at the very start but she's reclined heavily. She has a lot of positive qualities for this gig but unfortunately she just isn't as committed to it as they are, because she really doesn't make as much content as they do, and she rarely does anything novel or interesting.
Most of the others just aren't entertainers. You have some hard workers, yes, but they're misplacing their effort. Yura is the perfect example of this; technically she's doing everything "right." She streams a lot, she releases covers, she does a ton of networking, she has a ton of different talents, but she isn't pushing any envelopes. She also used to do GFE and bait coomers, but stopped because she hated the image it gave her.
As for everyone else, most of them are just kind of there. You have people like Isla and Aoi who sing well and release tons of covers, but aren't getting any traction from it because they otherwise don't have very much broad appeal. You have Reina and Ashelia who are going all in on clickbait clips and raking in views and subs, but not actually getting much stream views from it because they are otherwise milquetoast. Then you have the vast majority of the others, who seem to really not care at all whether they grow or not.