>>56999701The hat is a subtle joke. The hat is called "Man I Love Fauna", where fauna and love both end in the sound "-eed", thus rhyming with the name of the owner, Fauna. The hat says that the shop was "Formerly Chuck's", implying that the two words beginning with "F" and "S" would have ended with "-uck", rhyming with "Chuck". So, when Chuck owned the hat, it would have been called "Man I Love Fuck and Suck".