>>74528007There's a few reasons for that. Sayu is a certified Menhera, openly associates with drama whores, leaked a private conversation and most importantly, didn't have time to develop a working relationship with Matara like Matara did with Ethyria. (Even if that's a massive mistake for Matara.) I have a feeling Sayu associating with drama whores is the big reason why people avoid her. I mean her first reaction to Selen getting terminated was to go on a drama whore's live stream, that's just a terrible look any way you think of it.
>>74528346>But I would be very shocked if Elira had any say in merchandizing.All evidence says otherwise, just look at how much merch Elira got even over her own gen, including Pomu who was more popular. Or Selen not only getting fucked out of the Sanrio, but Elira taking Cinnamoroll, who is Selen's absolute favorite Sanrio's character, for herself. Also the whole sitution with HYTE where they had to make a PC case for Elria, but the moment Selen got terminated, HYTE cancels their deal with NijiEN and then creates a PC case for Doki.