>>6899800>she's marketed as a singing vtuber, but also she's apparently going to do basically everything else the others do, so why the differentiation?In addition to what
>>6899942 said, AZKi did music, karaoke and live shows only for a long time, and that really hampered her reach and growth within Hololive. The hako audience of Hololive seems to need a parasocial relationship to continuously engage with a chuuba. If that's the existing audience, then you gotta do what's necessary to get their attention. Look at the gosling posters in here, parasocial is coming along great.
There are Vsingers that do singing only outside of Hololive, release a cover per week, do some originals and live shows, like Kamitsubaki talent. However, Kamitsubaki is a subsidiary of a huge creative company called THINKR
who were also involved in IRyS MV, so their creative industry contacts and reach are massive.
