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This is bait, but in case you or anyone else is new then see image
Livestreaming on average accounts for ~32% of the revenue holomems generate, that includes SC and memberships (potentially ad revenue as well they're not to clear on that).
On the other hand merch sales on average account for ~40% of the total revenue they generate.
People over inflate the importance of SC because it's the number they can see, but the members in the top 20 are there because of the amount of merch they sell.
When we were able to get merch sales numbers multiple members including: Miko, Pekora, Suisei, were pulling over $1 million in a single merch run.
Gura's Taiwan sushi collab has generated over $1 million in the first week