Have you guys ever head of this one SCP that's literally just snow?
Its thing is that it aborbs people to make more of itself and grow more powerful.
And when people get too close/look at it for too long, then they become obssessed with it, eventually worshipping it and seeing it as like a thing of perfection that they want to be part of.
Pic unrelated.
http://www.scpwiki.com/scp-3799