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IMO, and this directly affects Chammers' future outlook, this is where it started::
Before the IPO, Tanigo worried about sustainable profitability
After the IPO, Cover now has to worry about profit *growth*. It's not enough to turn a profit, but to show that profit will increase, because that's what boosts share price, and offers many shareholders the option to liquidate at a profit..
This leads to BS ventures that are stereotype market indicators for growth: many holomems now have to do all kinds of sponsorship chasing, even if it's fruitless, because the chase itself is "cause indicative of" profit growth.
If a girl wants to stream, sing, dance and just spread happiness with her viewers ...that was never the profit-maker before the IPO anyway. Merch was where it was at, and it's no longer enough. Investors want other, ever-newer revenue streams, which is why Cover was reaching out to MLB, etc., etc., even without securing a long term commitment.. ...because it's the *appearance* of new potential profit growth that matters.
The affiliate cope vs graduation was, after all, a panicked reaction to share price dipping after Aqutan called it quits. Keeping Ame and Orca on the roster reassures investors who don't know any better.
Nature's disagreement with management must have been fairly contentious for her to: a) be so public about it, and b) dodge the affiliate coping mechanism that Cover wants.
Haachama and Wawa are among my canaries in this coalmine. If those two machines decide to call it quits, then it's truly over.