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Kronii's merch status id say is a pretty valuable data and example on the risks of custom merch. Its easy to say custom merch is always better than standardized merch but what if said design for the merch ends up ballooning the shipping/transport cost? What if fans aren't buying enough of that merch to make it worthwhile? Chances of Cover making standardized merch for the EN branch? Kronii might just be the first casualty here, others might suffer the same problems she's doing right now with overseas fans not buying these types of merch for various reasons.
