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Hololive actually started as a black project with the purpose of making virtual idols. The general idea was to program an extreme libido into Japanese men so they would go out and look for women to fuck and impregnate. Their oshi's voices would act as a codeword to activate the fans, sort of like activating a sleeper agent, but with sex instead. But when Abe died, the project switched the main focus into a more normal kind of operation.