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I thought MJS working with Phase was kind of silly as Phase doesn't really have that big of a fanbase (a lot of the girls share a considerable amount of fans). But as so many girls are playing/training for it, a lot of people are actually going through the initial hurdle that usually filters people from even learning the game. And now I am seeing a lot of vtubers play and talk about the game (even outside of common Phase Friends). The streams are all holding decent viewer counts and in general I'd almost say jong is a buff game.
Would actually be interested to see their metrics for Western players over time. I think it's having far more effect than I would have assumed.