>>63761961> Talks about origin of the term "VTuber" (guy asks Yagoo if he coined it lmao), and how much it's spread.> Q. How much VTubers have become "normalized" in Japan.Talks about how most of their fans are from 25-35 range, but teenage audience is also slowly increasing thanks to their music activities.
> Talks about GIANTS collab and Tokyo Dome City collab as benchmarks to say "we're popular enough for this type of collabs".> Q. For now it's popular with ages 10 to 30, so how long do you think it will take to reach a level of "everyone knows about this", in Japan?A. If it's just Japan, a few more years. Talks about how Ado sung her One Piece character's song in Kohaku, and how he considers it as similar to VTuber tech. Talks about Holo appearances in big singing events, so he feels in a few more years they will become normie level popular in Japan.
> Q. What about the world?A. He feels like Japan has a "VTuber industry" now thanks to the work of a lot of companies. But he feels like the west has not reached the level of an "industry" yet. He feels like there's an overwhelming number of indies and very few companies, so he feels like developing it into an "industry" would need to be the first step.
> Talks about Youtube's history a little, and how Videos, MVs and Shorts are what get them the most "new" fans and how some of them convert to live viewers and then full on fans. Brand recognition.txt.> Q. Instead of creating your own infrastructure, it's better to use Youtube's pre-existing audience and ecosystem for easier growth right?A. Awkward question, Cover had plans to develop their own livestreaming platform, but since VTubers have not reached household name recognition level in the world yet, a streaming service just for VTubers 2D and 3D CG streams woudl not be well received. So they felt they had no choice but to continue on their current track.
> Talks about HoloPlus a bit, again KPop comparison.> Talks Streams vs VODs and the appeal of watching a moment Live with the chuuba and the audience.> Q. How does the audience enjoys the streams? Do they just watch on phone while eating? How do most fans consume the content?A. Difficult question, people could be watching during their commutes, on PC, with multiple windows, as BGM during their wfh as a replacement for radio, to not feel lonely etc.
> looks at graphs for a while> Guy asks how they're so profitable for the 3rd time. Yagoo explains some of their monetization, SC, memberships, live tickets, merch, collabs etc. VTubers are "inflencers" but are also "character IPs" so their avenues for monetization are much wider.> talk about how twitter helps with fan interaction> Yagoo says voice packs are what sell the most for them, followed by dolls. Digital goods sell more because a lot of their fans may not have space for physical goods in their homes.> Yagoo awkwardly explains what "situation voice" is kek.> Q. I've never bought such things so I don't understand the feeling behind it, but why do people buy it?A. Yagoo once again awkwardly explains "simulated experience" and it's appeal.
> talks about how this stuff also sells abroad, how it's easier to buy digital merch because of shipping etc.> Yagoo reveals that they got paid license fees for the Giants collab (holy shit) and the collab cafes, konbini collabs etc. explains how collab merch work.> talks about Live 3D concerts, explains idol culture ELI5 again, and talks about how it's more convenient for viewers to pay for watching concerts online compared to venue concerts.> Interviewer compares it to Disney kek, Yagoo partially agrees. Yagoo references and takes tips from how Disney spreads their IP in Japan.> more small talk about companies they refer from. Pokemon is a big one to Yagoo.tl;dr
> Most of the important stuff is just Yagoo's thoughts on expansion in both Japan and abroad.> Tons of ELI5 explanations and corpo related shit> Yagoo thinks the Hololive fandom is similar to KPop fandom in terms of passion, constantly compares the two.> Also in the Hololive X Giants collab, it was HOLOLIVE that got paid for their license, that's big news.There's apparently a Part 2 coming as well.
Also got new Yagoo face meme now kek.
