>>68527901>I wonder why Cover doesn’t just put the mascot plushies on permanent sale.I can answer that. Most people think Cover only has one consideration when producing merch
>can we sell it all?They actually have TWO considerations when producing merch
>can we sell it all?>will it impact further sales down the line?Here is Mio talking about it, when she was explaining why they never re-released the Hoodie even with the immense demand for it
https://www.youtube.com/watch?v=XEE-VR6tW-oLong story short, they prefer a loyal audience with a pattern of frequent merch purchases than an audience making a big purchase and then "tapping out".
