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The Graphics Interchange Format (GIF; /ɡJf/ GHIF or /dʒJf/ JIF, see pronunciation) is a bitmap image format that was developed by a team at the online services provider CompuServe led by American computer scientist Steve Wilhite and released on June 15, 1987. It is in widespread usage on the World Wide Web due to its wide support and portability between applications and operating systems.
The format supports up to 8 bits per pixel for each image, allowing a single image to reference its own palette of up to 256 different colors chosen from the 24-bit RGB color space. It also supports animations and allows a separate palette of up to 256 colors for each frame. These palette limitations make GIF less suitable for reproducing color photographs and other images with color gradients but well-suited for simpler images such as graphics or logos with solid areas of color.
GIF images are compressed using the Lempel–Ziv–Welch (LZW) lossless data compression technique to reduce the file size without degrading the visual quality.
CompuServe introduced GIF on 15 June 1987 to provide a color image format for their file downloading areas. This replaced their earlier run-length encoding format, which was black and white only. GIF became popular because it used Lempel–Ziv–Welch data compression. Since this was more efficient than the run-length encoding used by PCX and MacPaint, fairly large images could be downloaded reasonably quickly even with slow modems.
The original version of GIF was called 87a. This version already supported multiple images in a stream.
In 1989, CompuServe released an enhanced version, called 89a, This version added:
>support for animation delays>transparent background colors>storage of application-specific metadata>allowing text labels as text (not embedding them in the graphical data). As there is little control over display fonts, however, this feature is rarely >used.>The two versions can be distinguished by looking at the first six bytes of the file (the "magic number" or signature), which, when interpreted as >ASCII, read "GIF87a" or "GIF89a", respectively.CompuServe encouraged the adoption of GIF by providing downloadable conversion utilities for many computers. By December 1987, for example, an Apple IIGS user could view pictures created on an Atari ST or Commodore 64. GIF was one of the first two image formats commonly used on Web sites, the other being the black-and-white XBM.
In September 1995 Netscape Navigator 2.0 added the ability for animated GIFs to loop.
While GIF was developed by CompuServe, it used the Lempel–Ziv–Welch (LZW) lossless data compression algorithm patented by Unisys in 1985. Controversy over the licensing agreement between Unisys and CompuServe in 1994 spurred the development of the Portable Network Graphics (PNG) standard. In 2004, all patents relating to the proprietary compression used for GIF expired.
The feature of storing multiple images in one file, accompanied by control data, is used extensively on the Web to produce simple animations.
The optional interlacing feature, which stores image scan lines out of order in such a fashion that even a partially downloaded image was somewhat recognizable, also helped GIF's popularity,[5] as a user could abort the download if it was not what was required.
In May 2015 Facebook added support for GIF. In January 2018 Instagram also added GIF stickers to the story mode.
