>>44579986English speaking vtubers before 2020 were getting like 8 viewers a stream. Hololive took off to infinity. Even so, indies still mostly sucked and died. Nijisanji WAS a golden ticket, someone like Pomu went from 200 viewers ccv to 3000 viewers ccv during the early days of nijisanji en. You can argue it's because it was just her and the other four girls but it was something decent beyond what she could have done herself. Then nina and the other whores struggled but got boosted on Luxiem's dick. Nijien was good for most of 2022. Iluna was okay early on but sucked progressively more as time went on. The problem is that Luxiem itself and its retarded little brother Noctyx have gone from getting 20,000 viewers per Vox and Mysta stream to getting like 5000 viewers as their average CCV so they have obviously reclined bigly, which means all the lesser guys have also reclined.
In addition I suspect that while Niji gained a huge audience of chinese yumejos like anon said, they likely lost the old audience of gachikoi/unicorns who liked the 'hololive lite' feeling but were driven out by twitter shipfags and the nijibois being literally twitch groomer bisexual pedos who didn't give a fuck about flirting on stream to 'own the incels', completely ruining the previous vibe.
Hololive EN has also reclined. In general when you compare indies like Miori celesta getting 600-800 viewers a stream and then small corpos like phase connect where Erina right now has 500-600 viewers and Pippa tops out around 7000 on her best streams, the Hololive/Nijisanji 'tickets' don't exist anymore, people who care about vtubing and anime and games have filtered outwards to smaller tubers who appeal to them individually while the casualfags and yumejos came, fucked the place up and left.
Nijisanji was a golden ticket but they ruined it and now it increasingly is more viable to be in a small corpo that takes a smaller cut or an indie.