>>71739585Phase's handling of everything JP related has been always been really weird.
>First gen of the whole company is mixed EN/JP, despite debuting at a time when a big part of the reason EN vtubers were taking off was because the JP market was stupidly oversaturated>Most of the ENs don't speak Japanese and most of the JPs don't speak English, so there's a language barrier between talents in the same gen >The JPs predictably flounder in comparison to the ENs because the company doesn't know how to market them in their native country, and most of the fans they do garner aren't actually from Japan>Anything JP related gets dropped for several years and the JP talents just kind of exist in the background (Iori tries to use her EN fluency to become more of an EN vtuber but doesn't get very far because she unfortunately sounds like a Sesame Street character)>Finally introduce an actual JP "branch" (if it can be called that), but don't retroactively include the existing JPs as part of it>Now the top JP talent in the whole company is essentially another EN, with a largely EN audience, who didn't debut as part of the third EN gen a couple of months prior for whatever reason>Overall audience of the JPs in general still doesn't seem to consist of that many actual Japanese people You can tell the fish really, REALLY wants to break into the Japanese market, but it seems like he lacks either the resources or the balls to actually fully commit to it right now. I don't think he realised how much effort it would take to get a foothold in such a competitive foreign market.
