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In 2024, Hololive is the most successful VTuber company in Japan. As a subsidiary of Cover Corp, Hololive has an extensive roster of highly popular talents, such as Houshou Marine, Usada Pekora, and Shirakami Fubuki, alongside the global sensation Gawr Gura. These talents consistently top VTuber rankings with millions of subscribers across YouTube and other platforms.
Hololive's success stems from its diverse content, which includes gaming, music, and live performances, alongside significant merchandising and brand collaborations. This comprehensive approach has allowed it to dominate the VTubing industry, both in Japan and internationally.
