>>76589451Again, it's not a promotion for the NA. This NBA collab is not targeted towards, or meant to appeal to, NBA fans.
Neither Anycolor nor Cover would benefit from NA-focused promotions with NA sports companies, because those audiences are not interested in vtubers or anime and the western vtuber audiences are broadly not interested in American sportsball. Yagoo's assessment that the western vtuber audience is basically just 1:1 the western anime and manga audience explains the ways that both companies approach their NA businesses.