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Pomu is a player. Biggest one in EN at least. She gathered up saviorfags during the wagie arc, she dropped the "I had a girlfriend" thing as soon as her custom voice packs sold out, she strings along her unicorns with content like "ironic" dates and ASMR. She knows how to milk the maximum amount from people while giving the minimum investment or level of commitment. Makes strong use of the "I'm an otaku just like you guys" card.
The thing with the collab is baffling though. I don't feel like it's the kind of move she would pull, unless she got cocky with how much she thought her unicorns would put up with.