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Is this new project promoting esports or games? There's a big difference and if it's the former, then it is a very grim notion because what's an esports competition with no prize pool on the line.
And if you do create an incentive, how is that going to affect their future activities? Do you really want your girls to be spending time to train for these tournaments that cut into maybe potential outside work or stream opportunities and have less time to spend with fans?
The only way I can see this working is if holizontal is not a COVER only project but a cooperation project that incorporates a huge vtuber sphere and have the hololive brand compete with others and form a unity among fans that root for the hololive brand.
Seeing Holomem vs holomem or worse, holostars is not going to be as interesting as seeing holomem vs nijis or vspo and competing.