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Doing it for the fans is unironically the way to go whether you're a vtuber or just a normal streamer. Gura has arguably always been on the right path if she truly believes that. She understands what makes this whole thing appealing and she knows it's pointless if you don't at least try to produce some cool stuff for the fans to enjoy.
Streamers in general are fucking allergic to this way of thinking, by the way. Gura is a rarity and I mean that 100%, that way of thinking is something that doesn't exist nowadays. The only other streamer I know of that goes through great lengths for his fans is Jerma by doing all sorts of ridiculous and elaborate IRL streams that are effectively one big skit. Literally nobody else gives a fuck and the audience has been conditioned to be treated as a mere byproduct of a stream going on, rather than have them be the fucking point of the streamer fucking streaming to begin with. The audiences for western streamers have been reduced to nothing more than being numbers and whatever they think or feel is completely irrelevant. If Gura means what she says, she's actually a proper entertainer or at the very fucking least tries to be. She tries, and at least trying sometimes is way more effort than others you see everywhere else.