https://www.moguravr.com/nijisanji-general-producer-interview/Other interesting points
> There was a 3 hour waiting line for food at Nijifes.> They released a backstage video for Nijifes because sometimes people working in offices or management are not seen as "human beings" and they wanted to show the audience that these people worked hard for the fes as well.> "If we don't do this, 5 years from now there won't be any new people entering the industry. We made it with the thought of 'it's tough to be a punching bag isn't it?'".> From Youtube analytics they know that Nijisanji have a lot of fans on the younger side (teens). Hence the whole "cultural festival" theme.> 20k tickets sold per day + misc stuff, apparently 50k total tickets were sold. But one person could buy two tickets, so the numbers were a bit more complicated.> "Since I (Suzuki, General Producer, guy being interviewed) joined in Summer 2019, one of our branding benchmarks for internal use has been to 'make sure we are not hated in the living room'". i.e. Family-friendly content.> "It would be difficult to support something if your family is against it.". This is referring to main channel and group content, not individual liver content.> Some of their regularly scheduled programs are being changed occasionally because they don't want the audience to become bored by watching the same format over and over. This may be why stuff like Lever Gacha got pulled.> New Nagao + Petra program "We are Nijisanji" being introduced to bridge the gap between the two branches. Other main channel stuff also planned.> They feel that Youtube content is saturated, and feel that they have to become a bit more frantic/desperate (about diversifying).> Their staff capacity has expanded a lot, hence why stuff like the Toya and Hoshikawa sololives are possible now when they weren't before.> Aware that they have to avoid collapsing under their own weight, made organization changes as part of correcting this.> Apparently the merger of other foreign branches into Nijisanji was part of this as well.> They think VTA is attracting some audience on it's own and is planning to expand it further.> "I feel like I talk about the same thing every time MoguraLive interviews me, but I think 'keeping the culture going' is really tough. We have to think about how to 'maintain' it, but just 'maintaining' alone will just lead to 'stagnation'. I always feel that, in the long run, we should keep thinking about 'expanding' rather than simply maintaining the status quo."There's a bunch of (mostly boring) talk about their other shows and projects as well.