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you know thats an angle i never really considered
what if they're just shutting her out, because they want some other person to be number one?
what if they want a JP? another more corporate-friendly EN?
this could just be a longplay to freeze gawr gura's popularity while attempting to prop up their chosen chuuba
of course as with all their half-baked "plans" its doomed to failure, considering how the hobby's gone back to being super-niche nowadays