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The answer is that hololive is bad at scouting but has brand power so you get women who would be 2view in the current environment getting 4-5 views.
Gura is also an """oldfag""" in the sense she was around 5 years ago before there was ever any money in this. Now that there's money you have people with actual talent, but the no-talent first movers who were in vtubing because they couldn't really do anything else end up with the most money. A strange flaw of the system as it exists is that the truly talented aren't the ones making it big. But the truly retarded will tend to return to nothing, given enough time.