>>75285669MSM is a vtuber talent agency. It is alleged that MSM clients were advised to stay away from the Southside group of streamers. They were advised to stay away from 3AM talent agency as well. There are overlapping VTubers between the these groups. 3 AM in particular have not been streaming with MSM clients ever since.
Lying to defame a competing business and cut it off from intangible goodwill and the ability to network is a civil tort.