FORTUNE MAGAZINE ARTICLE ON VTUBERS
>Once an oddity of Japan’s digital culture, VTubers have become a global hit—and brands want inhttps://archive.is/GB702Really basic bitch article if you have even a passing understanding of vtubers but good enough as an introduction to boomers that still read Fortune.
>Pic related It's the article in its entirety.
They opened with these lines
>The Japanese Pacific Baseball League, one of two major professional baseball leagues in baseball-obsessed Japan, announced a special promotion in August involving a series of new team mascots.>The lineup included twelve female characters drawn in Japan’s signature anime-style. >Using anime characters as marketing tools is common throughout Japan. Original and licensed anime characters are used to advertise products, merchandise, services and events, including the 2021 Tokyo Olympics. >Yet the characters featured in Japan’s baseball league were different in that they were real people—well, kind of.>Each character was a Japanese streamer managed by Hololive, a talent agency specializing in “VTubers”: a digital avatar brought to life online, so to speak, by a real-life presenter, or "talent."It is interesting that they used that particular even as their opening, must have been really something to have caught the eyes of Fortune staff
