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Company C has two products "L" and "S". L is the leading one in the market of their kind while S is not even close to being competitive with other brands that offer a similar product. L has a ROI of 15% and they are currently investing 1 million a month in it. S has a ROI of 3% and they are currently investing 200k in it. Why would company C keep the product S line instead of using the money they are investing in it to grow product L?