>>60784629Hold on, I'll break this down into non-corpo speak for the anons, here, I'm a good translator for that stuff. I'll go line by line:
>The reason we decided to make DEV_IS, is because our current main "Hololive" brand has too high expectations on it, limiting our options in terms of new hires.>Until now, many talents have showcased themselves in Hololive in a variety of ways.>As a result, thanks to their efforts at growing an audience and raising the bar, Hololive's brand quality has grown immensely.>On the other hand, the reality is that the "high-spec" quality of our Hololive brand makes it very hard to debut new talents who aren't great right out the gate. Fans would expect them to be absolute top tier talents from debut, and the main "Hololive" branch cannot recruit low-tier talents on the hope of them maturing into top-level talents anymore. The bar is simply too high now.>There is no change in our intentions for the main Hololive branch's growth.>However, as we want to continue recruiting and debuting new talents between the ever-rarer mainline Generation debuts, we have established a new brand initiative, which will result in lower standards being put upon them, thus allowing us to recruit from a wider pool.>That brand is Hololive: DEV_IS.>In addition to the traditional Vtuber path, we will subsidize the DEV_IS girls by having their generations be themed around specific content styles, decided on a generation-by-generation basis.>Expect the DEV_IS generations to be put out there as a package group more often than the main Hololive talents. Think about it like "Going to the grocery store and buying five nice steak cuts at the deli, rather than going to a restaurant and ordering just one high-quality cut of Wagyu."