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The gbf collabs shows exactly why Holo should never abandon their formula of isolation + pandering to cgcdt/gfe crowds.
Mori, Kronii, and to a lesser extent, Ame tried for the entertainment route thinking they can go toe to toe against streamers outside of the box, and for that they got crushed and bleed viewership because those sort of audience has significantly better options, just like what happened to Pekora/Subaru/etc out of the gbf collabs.
