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With how stifled Cover's talents have become these past months in terms of creativity, they were never the same and never will be again. Hololive was successful pre-EN because of how unique it was. Asacoco, Luna's english class, Miko's dark humor, and Watame's skits introduced me to Hololive. Most of these got shitcanned to appear clean for the global normalfag audience. Pandering to the western AND Chinese market, who have the utter disgust for anything related to otaku culture and comedy, will basically be a death sentence to anything entertainment-related things you want to sell. There's a reason why Nijisanji treats the domestic and the English market differently with an obvious segregation, to keep western normalfags out from JP talents. They also have corporate backing to one of the largest Electronic media companies in the world.
Any Entertainment company should learn from COVER's mistakes. Never EVER pander to a larger western audience who will never separate entertainment to the wider reality