>>101704442This is the case for 90% of vtuber merch, at least from an adult man's perspective.
The clothing is always too garish for normal wear, then theres things like handbags, etc. It would make sense if the audience was 80% teenage to young adult women, instead of 20-35 year old men.
Things like keychains, even stickers at least are usable. But I think there's a big loss of revenue from vtubers making their merch things that /they/ would want instead of what their audience would want.
Practical items with subtle design elements would be much better. A baseball cap instead of a bucket hat. Have the design of the shirt be much smaller, only being a doodle at the bottom of the front of the shirt, with maybe the oshi marks on the upper back.
Also not being $75 for a hoodie would help
