>>13361823I think both companies are pursuing the same types of strategy (converting casuals and new viewers into brand loyalists, but they are going about it in different ways.
Nijisanji seems to focus most of their resources into the main channel and they do lots of company wide events that makes the brand grow, but not necessarily help grow the individual talent's viewers.
Hololive focuses on the individual talent's growth, and it's up to the talent themselves to build the brand in a more organic manner. Aka, the "Hololive is one big familiy" feeling that you get.
Hololive's strategy means that Oshi loyalists are also Brand loyalists. They want to see their oshi interact with the rest of the cast, because it looks like it makes their oshi happy.
You should see how lots of tatsunoko who followed Coco out of Hololive still gets hyped when she talks about her roommate. Likewise, Kanata talking about her roommate is still cherished by the heimin.
