>>1535665Mainstream/widely read news source runs a segment on Hololive that blows up, calling attention to things like Shion's design and stirring moral outrage. There's more than enough ammo for it.
Hololive's core fanbase doesn't buy the complaints of course, but the general public definitely does. Cover sees the immediate reaction to the article from non-fans and flips out. Instead of letting the bad press blow over, they try to remove or "sanitize" anything that could bring more outside criticism, including things that the news segment didn't even bring up.
Designs are changed, VODs are privated, clips are taken down, talents' actions on stream are limited more than they've ever been, a formal apology is issued. All their actions make it an even hotter topic for the press, and people remain pissed no matter what they do.
So Cover ramps up restrictions again, and people still complain; a feedback loop is created. That's when the fans leave, saying goodbye as the Hololive they knew is slowly stripped down to a husk.