I'm running through these documents as fast as I can, but from what I've seen so far, there isn't too much in terms of "juice" for this stuff, even though I'm seeing a lot of data. It's mostly data that we could all see before. The only exception is consumer analysis data, in regards to their priorities and their average viewerbase.
That makes sense; this is a private company after all. They don't have a need or reason to provide detailed financial accounting measurements to outsiders, I wouldn't expect that even though I would LIKE it. But whatever. The vast majority of things here are referring to the number of VIEWS that they get on their channel for things like collaborations, and how that makes them an attractive group for doing sponsorship streams. The Lawson collab, the Taco Bell collab, the 2hu collab, etc etc etc.
I'm not really an "Analytics" guy when it comes to the age and makeup of an audience, but for the TL;DR on that for the EN side, or more specifically, Gura, since that's the baseline they use:
>92% Men, 8% women, almost a 1/10 ratio
>53% of viewship on phones, 34% on computer, 7% on tablets, 3% on video game devices and 3% on smart TVs
>44% of her audience is in the 18-24 bracket, 37% is in the 25-34 bracket. Combined, this 81% of her audience is the most lucrative section of the audience by FAR and the one that marketers are most interested in.
>26.2% Americans, 12.6% Japanese, 8.8% Taiwanese, 6.4% Indo, 5% Flip, 3% Canadian, 3% Malay, 2.7% Thai, 2.6% Russian, 2.4% Hong Kong, 2.2% England, 1.7% German, 1.7% Mexico, 1.7% Viet, 1.6% Brazil, 1.2% Aussie, 0.9% Chilean, 16.3% Other
I'll keep looking into this just in case there's extra stuff hidden in the Japanese that I'm missing, but when I talked with my friend who's got more knowledge in Japanese than me to double-check my translations of the data, he did say that the demographics were extremely impressive, or to quote him:
>"Big Money for the Cute and Funny, huh"
So this all-in-all paints an EXTREMELY positive picture of Hololive as a whole, and EN in particular. That's extremely good news.
IRyS... They forgot you...
