>>27383633>But at least it's a hard fact that is hard to manipulate because unlike CCV which is a cosmetic metric at best VOD needs to be transparent because that's how adrev is counted.Not at all at least on the content creator side of things.
You can literally check how it works through
https://ads.google.com/aw/campaigns/new/express/videoAd revenue is generated only by either clicking on the ad or watching it for 30 seconds.
And even then you currently only pay 0-2 cent per view on your ad. And that's likely to further decrease with the current trend of cutting down inflated marketing budgets because google ad is a bidding market, ie offering more per view gets it served more up until your daily budget.
Also note that from those 2 cent the channel only gets 45% since google takes a 55% advertisement cut. And then there's the cover cut of course.
Advertisement is literally irrelevant to Holos.
Also funnily enough this makes it pretty cheap for UMG to push Mori songs 
