>>3613176That's not even true from a business angle, anon-chama.
When you want to kill a competitor, you don't ignore them. That gives them room to grow and evolve on their own, and maybe find a unique edge that they can use to hurt your bottom line.
What you want to do to neutralize a competitor is to tie them to you, to make them be defined by you. You make it so that whenever people think of their business, they can ONLY ever think about it in the context of your business.
What's more damaging to a brand? Being alone and small, but unique with the potential to grow? Or forever being known as
>oh, the discount X