>>44978358Japanese romantic holiday, counterpart to Valentines Day.
On Valentine's Day in Japan, it's customary for men to present women with gifts, chocolates, letters etc. On White Day, women are expected to reciprocate with return gifts (usually also chocolate) to those that gave them Valentines gifts.
Nowadays the holiday is less gendered and typically Valentines is for the person initiating and White Day is for the recipient to respond, regardless of gender.