Riku is a marketing genius so he knew that what you actually sell people is an emotion, not anything material. He's said this in the past in his interviews many times. He purposely crafted a cult around Nijisanji as a corporation because it's the best strategy to stay relevant. You can see how when Nijisanji does something retarded, instead of holding their feet to the fire Nijishills double down on it. When they axe concerts for no reason, it's actually necessary and the talents are at fault for trying to "force" it "early". When Nijimems express their disappointment with how AnyColor runs things, they're being "whiny bitches" and "unprofessional". Instead of conforming to its fans needs and wants, Nijisanji created a psychological connection where its supporters feel the need to conform to Nijisanji's whims. Basically reversed the power dynamic of the situation. They shill for Nijisanji for free, as if their lives depend on it, when that black company should be the one providing THEM entertainment.
The reason it's gotten so comically retarded is basic sunk cost fallacy. Each time they double down, the need to double down becomes greater. If you're still a proud Nijinigger at this point you've been defending them through 100+ yabs and braindead shitshow drama, so your psychological attachment to being "right" about Nijisanji is extremely high and you will take any possible cope to avoid admitting the corporation has any fault. Riku knows how to make money and if he plays the "postponed concert" angle right he can probably keep fleecing these subhumans for the next few years.
