>>46559067People share their ideas and perceptions online for various reasons. According to a study by Meltwater1, people share online because they want to better the lives of others, want the content to reflect their online identity, want to grow and nourish relationships, like the feeling of having others comment on it and engage, and want to spread the word about something that they believe in.
Another study by Social Media Today2 identified several main reasons for sharing online including bringing valuable and entertaining content to others, defining ourselves to others, growing and nourishing relationships, self-fulfillment, and marketing causes or brands.
The New York Times’ research revealed that people also share as a means to make and maintain connections3. Specifically, 73% of people share online to meet others with shared interests and 78% share because it enables them to communicate with people they otherwise wouldn’t stay in touch with.
In short, people share their ideas and perceptions online for various reasons including self-expression, self-promotion, social interaction, entertainment, information sharing, and activism4.
Received message. People share their ideas and perceptions online for various reasons. According to a study by Meltwater, people share online because they want to better the lives of others, want the content to reflect their online identity, want to grow and nourish relationships, like the feeling of having others comment on it and engage, and want to spread the word about something that they believe in. Another study by Social Media Today identified several main reasons for sharing online including bringing valuable and entertaining content to others, defining ourselves to others, growing and nourishing relationships, self-fulfillment, and marketing causes or brands. The New York Times’ research revealed that people also share as a means to make and maintain connections. Specifically, 73% of people share online to meet others with shared interests and 78% share because it enables them to communicate with people they otherwise wouldn’t stay in touch with. In short, people share their ideas and perceptions online for various reasons including self-expression, self-promotion, social interaction, entertainment, information sharing, and activism.
