>>49150401EN, ID, JPA (gen 1,2 gamers), JPB (gen3-5)
Units are mascots like Bubba, or fan personas like KFP. The actual talents are Dawn of War 1-style heroes, you pick one from your faction at the start of the game and they provide unique abilities, like Mori making an oblique reference to her past life and summoning an army of deadbeats.