>>49710605JP isn't novel to the JP market itself and it's also still growing because of how rich the marketing is. Some people leave as the novelty wears off, new people join in their place. EN was ESPECIALLY novel because it was "Hololive but English". Look no further than Gura to see that, her sub count erupted in a damn-near vertical line compared to JP girls who experienced a more gradual growth. She has twice as many subs as anyone else, yet her views aren't that outstanding compared to her peers. Most just stopped watching because it was never their thing to begin with. Anecdotally, I have a friend who watched Gura for a while. No interest in any weeb shit, the idea just intrigued him and he thought she was cute.
